You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter, much later actually.
Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s totally OK. The truth is that we kind of got lucky. We got a great domain name, somehow cobbled together a logo and site design that people really liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our notoriety and quick rise to “fame,” as it were, came as a surprise to us, and was a result of a little luck and a lot of hard, passionate work.
Not all traffic is good traffic (as we explained here), so don’t worry about getting thousands of readers right away.
The funny thing is that all these things can happen. You could make a full-time income off of your blog; we do it, Corbett Barr does it, and so do many others. And you could become Internet famous like Leo Babauta or Chris Brogan. But if these are the sole reasons why you blog, you’ll be miserable, because it will seem like a job, and if it feels like a job you won’t be passionate about it, and so you’ll either (a) hate it, (b) fall flat on your face, or (c) hate it and fall flat on your face.
Instead, write because you’re passionate about it…